Explode—Divergent think­ing Take risks, be per­sis­tent, be curi­ous. Fail ear­ly and fail often. Using the inspi­ra­tions that were col­lect­ed in phase one, the team offer up ideas that address the needs of the brief. Team mem­bers can offer up fresh con­cepts or build on the work of oth­ers. Go for quan­ti­ty, explore each idea entire­ly. […]

Some Design Principals

Com­plex prob­lems require sim­ple, clear and hon­est solu­tions. Suc­cess­ful solu­tions will move peo­ple by sat­is­fy­ing their needs, giv­ing mean­ing to their lives and rais­ing their hopes and expec­ta­tions. Excep­tion­al prob­lems demand excep­tion­al solu­tions that may be rad­i­cal and even dis­rup­tive. Effec­tive solu­tions will be col­lab­o­ra­tive, inclu­sive and devel­oped with the peo­ple who use them. No […]

Need to write a creative brief?

Bel­low are guide­lines for any­one wish­ing to write the per­fect cre­ative brief. When engag­ing in a new project we want to get the ball rolling quick­ly, lay­out expec­ta­tions ear­ly and agree time-scales and bud­gets. 

Remov­ing ifs, buts and maybes from the process great­ly increas­es the chances of the design­er sur­pass­ing the clien­t’s expec­ta­tions and the devel­op­ment of a last­ing rela­tion­ship.