Great thing about working in Ulster University’s Belfast School of art is there is aways something interesting going on.
Explode—Divergent thinking Take risks, be persistent, be curious. Fail early and fail often. Using the inspirations that were collected in phase one, the team offer up ideas that address the needs of the brief. Team members can offer up fresh concepts or build on the work of others. Go for quantity, explore each idea entirely. […]
The input phase of the process where the team learns to eat sleep and breathe the subject of the brief. In order for this to work effectively it is important that we learn to come to terms with our filters. Throughout our lives we have been developing filters through which we see the world. These […]
Complex problems require simple, clear and honest solutions. Successful solutions will move people by satisfying their needs, giving meaning to their lives and raising their hopes and expectations. Exceptional problems demand exceptional solutions that may be radical and even disruptive. Effective solutions will be collaborative, inclusive and developed with the people who use them. No […]
Bellow are guidelines for anyone wishing to write the perfect creative brief. When engaging in a new project we want to get the ball rolling quickly, layout expectations early and agree time-scales and budgets.
Removing ifs, buts and maybes from the process greatly increases the chances of the designer surpassing the client’s expectations and the development of a lasting relationship.
Because of how it feels Legacy of Letters from Luca Barcellona on Vimeo.