Need to write a creative brief?

Bel­low are guide­lines for any­one wish­ing to write the per­fect cre­ative brief. When engag­ing in a new project we want to get the ball rolling quick­ly, lay­out expec­ta­tions ear­ly and agree time-scales and bud­gets. 

Remov­ing ifs, buts and maybes from the process great­ly increas­es the chances of the design­er sur­pass­ing the clien­t’s expec­ta­tions and the devel­op­ment of a last­ing rela­tion­ship. 


Legacy of Letters

Because of how it feels Lega­cy of Let­ters from Luca Bar­cel­lona on Vimeo.

Colors of the Social World (Wide Web)

ColourLovers is a great site and ser­vice for those of us who pre­ferred colour palettes to Top Trumps as kids. Check out their arti­cle look­ing at twit­ter user theme colours by state in the USA. Clear­ly the con­ser­v­a­tive states are not hap­py places.  When a social net­work like Twit­ter allows a user to select a theme to rep­re­sent them­selves in the…

Michael Bierut: 5 Secrets from 86 Notebooks

Renowned graph­ic design­er Michael Bierut claims that he’s not cre­ative. Instead, he likens his job to that of a doc­tor who tends to patients – “the sick­er, the bet­ter.” Dig­ging into the 86 note­books he’s kept over the course of his career, Bierut walks us through 5 projects – from orig­i­nal con­cep­tion to final exe­cu­tion…

Stefan Sagmeister: The power of time off

Under­stand­ing the val­ue of time off. The two week break is effec­tive­ly use­less, get­ting your head out of work and being hap­py with let­ting go takes the first week, fol­lowed by a cou­ple of days of bliss­ful relax­ation before three days of anx­i­ety about what will need to be done before get­ting back to work.…

Fantastic Design Tools These tools are great for the democ­ra­ti­sa­tion of design and for speed­ing up the com­mu­ni­ca­tion of good ideas before they are lost to mud­dling over iconog­ra­phy and pro­por­tion. First on my list will be the iPad kit. Not that I have an iPad but I like the idea of using an iPad­Pad for every day…

Elizabeth Gilbert on nurturing creativity

Eliz­a­beth Gilbert mus­es on the impos­si­ble things we expect from artists and genius­es — and shares the rad­i­cal idea that, instead of the rare per­son “being” a genius, all of us “have” a genius. It’s a fun­ny, per­son­al and sur­pris­ing­ly mov­ing talk.

Larry Lessig on laws that choke creativity

Lar­ry Lessig, the Net’s most cel­e­brat­ed lawyer, cites John Philip Sousa, celes­tial copy­rights and the “ASCAP car­tel” in his argu­ment for reviv­ing our cre­ative cul­ture.

Ken Robinson says schools kill creativity

Sir Ken Robin­son makes an enter­tain­ing and pro­found­ly mov­ing case for cre­at­ing an edu­ca­tion sys­tem that nur­tures (rather than under­mines) cre­ativ­i­ty