Creative Thinking Tools

Need to write a creative brief? by Conánn FitzPatrick

Bellow are guidelines for anyone wishing to write the perfect creative brief. When engaging in a new project we want to get the ball rolling quickly, layout expectations early and agree time-scales and budgets. 

Removing ifs, buts and maybes from the process greatly increases the chances of the designer surpassing the client's expectations and the development of a lasting relationship. 

 

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