Creative Elements Assignments

Reporting and Reflecting 25%

This will take the form of an experiential notebook and a reflecting website/blog. These will be assessed individually but should reference team contributions to enable continuity of thought.

Group Presentations 15%

Throughout the semester there will be a series of team presentations covering a wide range of related subjects. Presentations will follow the Pecha Kucha framework and subjects will be issued three weeks prior to when they are due.

Presentations are assessed as a team with individual contributions weighted by peer assessment.

Thematic Projects 60%

How we assess your work will be discussed in seminars. If you have questions please ask, don't assume. Have a look at the generic assessment criteria above and how it advances year on year. All learning outcomes must be achieved in order to pass the module. While planning and before completing your body of work, look over the learning outcomes and assessment criteria to ensure that you have successfully demonstrated the desired level of achievement.

  • Learning outcomes can be found in the module description.
  • Assessment Criteria and form for Creative Elements Assessment Form. We will be using this file during the module to learn how to assess each other's work.
  • University of Ulster's generic assessment criteria. This module is level 4.

Week 2:


“Build a world”: This assignment will run across the full twelve weeks of the module. Projects will change in response to thematic lectures, seminars and workshops. Students will move around in teams and across different group initiated projects. It is the responsibility of each student to maintain a record of all of their interactions and contributions to the projects they are part of.

Group Presentation One for Week 5

Motion Graphics: Saul Bass Vs Kyle Cooper.

Example source:
Art of the Title
Please ensure that you have found your own more expansive sources.

Week 3:

Presentation of rationale and images assigned in week 2 for feedback.


What impact does scale play in how we interact with our world? How does our physical being influence how we perceive our surroundings? As a team and using the design thinking process create a body of work that explores and expresses an altered experience, within either a new environment or a new entity.

Group Presentation Two for Week 6

Cinematographer: Seamus McGarvey Vs Roger Deakins.

Friday before next class:

All work uploaded to each student’s website/blog for review and submitted to Blackboard learn for assessment.

Week 4:

Composition & Tone

Develop your concepts further but this time exploring the impact of different styles of composition and lighting. How can you use different compositions to alter the meaning, style or mood of your pieces of work.

Presentation of rationale and body of work assigned in week 3 for Interim Assessment.

Example resource:
Composition tips.

Group Presentation Three for Week 7

Production Designer: Derek Gogol Vs Walt Peregoy.

Week 5:

Group Presentation One: Motion Graphics


While looking at composition we looked at lighting and how light and shadow can be used to direct the eye, create an atmosphere and bring about a style. The introduction of even the simplest hue to the tonal can have surprising impact on the feel of a project. Experimenting with warm and cold; further introducing simple colour palettes and colour contrast, introduces a whole new vocabulary, with which to communicate.

Group Presentation Four for Week 8

Graphic Design: David Carson Vs Massimo Vignelli.

Group Presentation Five for Week 9

Sound Carl Stalling Vs Hans Zimmer.

Week 6:

Group Presentation Two: Cinematographer.


Based on the lecture, seminar and workshop material, explore how all of the previous themes can be influenced by the camera. Experiment with the effects of different camera formats, frame rates, lenses, shutter speeds, apertures, ISO and white balance. What cinematic style suits your project best? No live action movie, video game or animation has ever been created without a camera. How can we use its properties to advance our objectives?

Group Presentation Six for Week 10

Interaction Design: Jon Kolko Vs Phil Campbell.

Week 7:

Group Presentation Three: Production Designer.

Time & Motion:

To this point we have been exploring various aspects of design thinking, image making and story telling through presentation. Static images are challenging. To some extent we consider time but our frame of reference changes when we introduce motion to the equation. Maintaining a consistent design style while elements are in motion and composition is changing requires planning. Create a 90sec storyboard sequence based on your previous work. From this, create an animatic of your proposed animation.

Friday before next class:

All work uploaded to each student’s website/blog for review and submitted to Blackboard learn for assessment

Week 8:

Group Presentation Four: Graphic Design

Graphic Design—Presentation and Feedback

Explore a number of typographic and graphic treatments and how they might alter or enhance the meaning of your concepts. Typography introduces a whole new range of challenges and considerations, which will be introduced in studio.

Example resource:
Type treatments

Group Presentation seven for Week 11

Visual FX Total Recall Vs Total Recall

Week 9:

Presentation of rationale and body of work assigned in week 8

Group Presentation Five: Sound.


What would "Inception" or "Dark Knight" be without "the sound". Imagine "Looney Tunes" without Carl Stalling, "Road Runner" without the "beep". Does the feel of a (Smart)phone change when the sound is disabled? From Doom to Call of Duty, many hours are spent exploring every aspect of the sound of the perfect gun.

Experiment with different sound tracks and effects and how they change the tone of your animatic. Adjust the edit or shot order to best take advantage of the range of possibilities.

Week 10:

Presentation of rationale and body of work assigned in week 9 Interim Assessment.

Group Presentation Four: Interaction Design.

Interaction Design and User Experience Design

Projects either start off as interactive or become overactive. What is interaction? How could you include a person or a people within your creation? How would your story change, how would your world/entity adapt?

Week 11:

Presentation of rationale and body of work assigned in week 10.

Group Presentation Four: Visual FX.

Visual FX

What is visual FX? For most it will be two early to experiment with visual FX in any meaningful way. Develop a storyboard and an animatic to explore the impact of visual FX on narrative.

Continuation of final work, which will be presented and submitted in week 12.

Friday before next class:

All work uploaded to each student's website/blog for review and posted to Blackboard learn.

Week 12:

Group presentation of completed projects (15min).

Submission of project portfolio.

Submission of reporting notebook.

January 7th:

Reflective blog submission, including a short 300-500 word reflection on process and reaction to feedback in week 12.