Evaluate

Decision Time—Convergent Thinking

This point marks a sud­den change of gears, where phase one and two come to a sud­den and marked end. With the lead­er­ship of the Facil­i­ta­tors the group eval­u­ates the most pop­u­lar con­cepts against the brief’s cri­te­ria until a top con­cept is found.

In a sit­u­a­tion where there are many teams work­ing in rota­tion on a num­ber of briefs, all par­tic­i­pants should be allowed take part in the eval­u­a­tion stage of the pro­gramme. Exist­ing teams are bro­ken up and mem­bers reas­signed based on suit­abil­i­ty, pas­sion (to the brief) and per­for­mance. This is done to bring fresh ener­gy to the next phase of the process and should be com­mu­ni­cat­ed del­i­cate­ly and pos­i­tive­ly.

It is com­mon for teams to drift wild­ly around the brief and quite often return a tru­ly off top­ic result. With this in mind hav­ing the lead facil­i­ta­tor present the teams con­cepts back to them before work begins can help refo­cus the con­cepts to the brief.

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