Rules of engagement

Before work can begin with a new cre­ative team or group of teams it is impor­tant that some ground rules are estab­lished and very clear­ly and con­sis­tent­ly enforced (enforced may seem harsh, but clear bound­aries are not a bad thing).

  • One con­ver­sa­tion at a time
  • There are no bad ideas
  • Fail ear­ly and fail often
  • Encour­age wild ideas
  • Go for vol­ume
  • Be opti­mistic
  • Col­lab­o­rate
  • Lis­ten
  • Inspire
  • Encour­age
  • Steal ideas, build on the ideas of oth­ers
  • Recog­nise oth­ers
  • Think with your hands
  • Defer Judge­ment

The ini­tial suc­cess of project flow­ing through the cre­ative process is influ­enced heav­i­ly by cul­ture. Cul­ture can be of any scale, depart­ment, orga­ni­za­tion, region, coun­try and needs to be con­sid­ered and adjust­ed for. Not all people/peoples are pre­con­di­tioned to find­ing solu­tions, oppor­tu­ni­ties or prob­lems worth explor­ing. Not all peo­ple are hard­wired to be dif­fi­cult but some are, find a way around them. If you have to take them head on, play to win but don’t make a hero out of them.