Creativity Inspiration

Michael Bierut: 5 Secrets from 86 Notebooks

Renowned graph­ic design­er Michael Bierut claims that he’s not cre­ative. Instead, he likens his job to that of a doc­tor who tends to patients – “the sick­er, the bet­ter.” Dig­ging into the 86 note­books he’s kept over the course of his career, Bierut walks us through 5 projects – from orig­i­nal con­cep­tion to final exe­cu­tion – extract­ing a hand­ful of sim­ple lessons (e.g. the prob­lem con­tains the solu­tion; don’t avoid the obvi­ous) at the foun­da­tion of bril­liant design solu­tions.